I heard about this just this morning and had to share it with as many people as I could. I love the concept of "earning badges" for life and being able to share them with others. I only have three... possibly four (I can't remember if I've been to the Empire State Building or not) and I'll be sharing the stories soon. Here's an explanation in the video (from it's creator):
Visit lifescouts.com to check out the badges that are out now, and keep checking back for more!